MGM also owns the Borgata in Atlantic City, which houses a retail sportsbook. Resorts Digital: $8.5M (combination of DraftKings Sportsbook and ).These are the revenue numbers from the September report by the New Jersey Division of Gaming Enforcement: So far in New Jersey, where sports betting mobile apps are legal, MGM’s gross sports betting revenue via the PlayMGM platform has been distant to what DraftKings, FanDuel and SugarHouse are so far producing. They have high household incomes in an area where sports betting is now legal.” “We love the demographic that Jets fans provide. “We can promote our app and our casino, which is valuable to us because it could lead to a sports betting customer, even though the NFL won’t allow us to have a specific call to action,” Scott Butera, MGM’s president of interactive gaming, told ESPN.

According to ESPN’s Darren Rovell, the PlayMGM app can be freely promoted because it includes both free games and paid games.īut make no mistake: Sports betting is certainly on the mind in this deal. The partnership apparently falls within the NFL’s new rules that permit gaming partnerships for marketing and promotional purposes, rather than for actual gambling, including sports betting. The newly minted partners say the game includes what they call “pre-play options, upgraded in-play features, expanded prizing, and deeper leaderboards featuring Jets fans.” The game will be up and running through the official New York Jets app during both home and away Jets games. The “I Called It” game will be hosted exclusively on the Jets own app and is sponsored by MGM’s casino and sports betting app, PlayMGM.

The deal, initially largely a marketing arrangement, allows Jets fans and followers access to a new free mobile play-along predictive game entitled, “‘ I Called It’ presented by Play MGM.” The multi-year agreement between the Jets and MGM is described as “the most comprehensive and integrated gaming partnership in the National Football League (NFL) to date.” New York Jets and MGM Resorts International Take NFL’s New Rules Permitting Gaming/Casino Relationships One Step Further With Sponsored App The move is the latest in a recent flurry of transactions uniting the casino/sports wagering world with the U.S. The New York Jets have joined with MGM Resorts International ( MGM ) in a first-of-its-kind partnership making MGM Resorts the Jets’ official gaming partner in an arrangement that goes beyond a basic casino sponsorship, the companies announced Wednesday.

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